Barclay, Francis P.
Do the content and behaviour of one medium of mass communication affect another? Is the effect immediately felt or delayed? To answer these questions in the context of the 2014 Indian Lok Sabha elections, the top four English newspapers published from India—readership wise—and Twitter were chosen. Their political contents were mined and analysed from Jan 16 till May 12, 2014. Using cross-correlation in time-series analysis, the immediate and long-term effects of political news on Twitter trends or vice-versa were estimated. The analysis also measured the delay. These empirical results were used to theorise on cumulative effects of mass media of communication on each other, besides media interaction and integration.
REFERENCE
Barclay, F. P. (2017). Media effect on media: Progression of political news and tweets during India 2014. Journal of Media and Communication, 1(1), 1-28.
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